The MediChew® Trademark
MediChew® is Fertin Pharma’s trademark for medical chewing gum. It protects our know how and expertise within optimal chewing gum formulation and texture, controlled release of active substances, fully documented release rate testing and taste masking.
Today’s winners in the competitive pharmaceutical industry are companies that have a clearly developed strategy for line extensions and re-formulations in place at product launch. Re-formulation is the ideal solution for the revitalization of a mature product and for creating new enthusiasm inside an organization.
By applying a MediChew® formulation to the portfolio, a pharmaceutical company can:
• Gain a successful and cost-effective life cycle management tool
• Differentiate the product profile and thereby achieve market dominance – also an option for launching superior (generic) products
• Maximise brand value by enlarging the market to include new patient groups – or increasing the share of treated symptoms with existing patient groups
• Offer a medication which complies with modern life style, as it can be administered anywhere and without water – ‘on the go’
• Create double effect from the API together with other MediChew® excipients
• Offer an added value for patients suffering from dry mouth
Ask for MediChew® and be among the first movers of your industry.