Using innovation to find the right taste and mouthfeel
Key parameters in the consumer’s sensory experience
Mouthfeel and taste are the key parameters in the consumer’s sensory experience. A relief product that excels in both areas is more likely to be used regularly, which is critical for effective dry mouth management. By prioritizing these aspects, we can help you build and maintain consumer loyalty, ensuring that users continue to choose our products for their dry mouth relief needs.
Mouthfeel: A critical factor
People suffering from dry mouth often experience increased sensitivity, discomfort, and even pain due to dryness. Mouthfeel plays a crucial role in their overall satisfaction with relief products. Developing solutions that address specific needs through sensory attributes is essential:
a. Hydrating Texture Products that mimics the natural lubrication of saliva and provide a smooth, slippery feel can alleviate dryness significantly. They enhance comfort and make it easier for users to speak, eat, and swallow without discomfort.
b. Cooling Sensation A refreshing, cooling sensation can reduce the perception of dryness, making the product more enjoyable to use. It provides immediate comfort and relief from the burning or stinging sensations often associated with dry mouth.
c. Non-sticky Formulation A sticky or tacky mouthfeel can worsen the sensation of dryness. Non-sticky formulations feel light and clean in the mouth, encouraging consistent use throughout the day.
d. Smooth Edges Sharp edges can irritate the mouth and throat. Smooth, rounded edges help prevent additional discomfort or injury, ensuring the product is gentle on sensitive areas.
Source: M/A/R/C research, qualitative consumer study, US, Sep. 2024, proprietary research done by Fertin Pharma
Get more consumer insights on dry mouth
At Fertin Pharma, we understand the critical role that mouthfeel plays in the success of any dry mouth relief product. We are dedicated to developing innovative concepts that prioritize exceptional mouthfeel, ensuring that our products not only provide effective relief but also enhance the overall sensory experience. Our expertise in creating hydrating textures, cooling sensations, non-sticky formulations, and smooth edges allows us to offer solutions that are comfortable and enjoyable to use, making it easier for users to incorporate them into their daily routines.
Are you interested in learning more about consumer preferences for dry mouth relief? Or are you seeking a partner to unlock new opportunities and develop innovative solutions for your customers’ needs? Please contact Jan Winther Hansen, Head of Oral Care at Fertin Pharma, by filling out the contact form below.